NSW Country Rugby Union

               Waratahs Country Origin Players Launch

                       2011 ‘Cockatoo Rugby’ Season

Thursday 10 March - Country Waratah origin players Kane Douglas (Yamba, Far North Coast) and Pat McCutcheon (Narromine, Western Plains) last night help launch the New South Wales Country Rugby Union ‘Cockatoo Rugby’ 2011 Season. The Country origin rugby products together with their Waratahs Coach Chris Hickey joined new Country Rugby President Barry Ruddy & fellow Board members in anouncing a raft of new initiatives that will assist to position NSW Country Rugby as the Worlds largest rugby province in 2011 and build on the momentum created by the new Board of NSWCRU in 2010.

The launch was held at the Sydney Headquarters of GrainCorp, NSW Country Rugby’s new 2011 sponsor of their flagship team the ‘Cockatoos’ for the next two years. GrainCorp’s CEO Alison Watkins unveiled the teams new strip carrying the GrainCorp brand worn by 2010 Country Colts player Luke Rosa.






Other highlights of the night was a presentation by NSWCRU VP & Director Marketing & Sponsorship, Steve Rosa outling NSW Country Rugby Season Game Plan & Rugby Calendar which includes:

•     New marketing theme & branding – ‘Join the Muster in 2011’
•     New Membership Program for Supporters (The Flock), Past Cockatoo Players & Management (Club Cockatoo) & a Corporate Partnership Program (Major Mitchells)
•     Introduction of a major Rugby Supporter Promotion & Competition staying on Cockatoo Island Sydney Harbour for a Family of 4 for 2 nights
•     The introduction of the ‘Country Muster’ Bar at Waratah SFS games when the Cockatoos are playing curtain raiser matches
•     Country Zone Championships for Seniors & Colts teams to be staged in Lismore 26-27    March 2011
•     An exciting Representative Program for the Cockatoos, Colts (U20’s), Corellas (Women), Juniors & Schools teams
•     The reintroduction of the iconic representative match between Sydney & Country on the June long weekend at Coogee Oval
•     An enhanced website - nswcountryrugby.com.au
•     New targeted communication initiatives i.e. EDM’s & Newsletters (Bush Telegraph)
•     New merchandise

The VIP launch was attended by Life Members, current & prospective Sponsors, Rugby Administrators, Media, Affiliates & past Representative Players.

More Photos of Launch click here >>>
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